Story
Finding Inspiration in Every Turn
Our Operating Model
– We operate under a Company – Cooperative – Farmers model.
– Company: Responsible for product commercialization and market development.
– Cooperative: Manages production, oversees farming areas, and operates cultivation activities.
– Farmers / Land Investors: Provide land or collaborate with the cooperative. The cooperative manages operations, and profits are shared based on contribution.
Our Focus
– Efficient management of partner farms and growing areas.
– Transparent traceability through a digital platform we are developing.
– Allow farmers and investors to monitor how their farms are being managed and operated.
– Standardize cultivation practices to ensure consistent coffee bean quality across managed regions.
Philosophy
Working Well – Tasting Good
- Transparent coffee origin
- 100% Vietnamese coffee
Working well
Local
We have a strong connection with local coffee farmers. We know their names, we know their families, and we’re not afraid to visit their homes and share meals. We visit coffee farms regularly and work alongside farmers, providing advice and support to create high-quality coffee production processes together with the farmers we partner with.
Transparent
We are transparent about our coffee quality and are happy to share test results or data to support our claims. We strive for consistency between our internal processes and our external communications.
Social impacts
We support underprivileged coffee farmers by providing them with a portion of coffee seeds and training on cultivation and processing techniques.
Tasting good
Excellence-Driven
Our product CQI score reached 81.65 in 2023-2024
Careful Roasting
We ensure a slow roasting process, paying attention to every change during roasting to preserve the unique flavors of each coffee region
Best selection
We carefully select only the highest quality coffee beans to ensure a superior product before reaching our customers.
Coffee
How do we become coffee artisans?
“Beans to Cup Process
We openly share our coffee-making process.
Here are the steps we take to create smooth, connecting cups of coffee for our customers”
The Stages of Wet and Dry Processing
